Creating your Web Presence through Social Media

A few years ago creating a "web presence" meant simply having a website. Nowadays, it's assumed that you have a website, but you must also have a web presence through social media.

The words that you hear are like a foreign language: Tweets, Likes, updates; blogs, Landing Pages, fans. Let me take the mystery out of social media for you.

You've heard that social media is a must for your business but you're already working more hours than you want in your business and the thought of adding one more task may push you over the edge.

You need help! You need a social media specialist who can create a social media strategy that will position your business well against your competition and create a strong web presence.

You need someone who can implement that social media strategy, posting to Facebook, Twitter, LinkedIn or whichever social media channels your customers are using and who can monitor those channels so you don't have to.

I can help. I understand small business. I understand social media. I have designed support packages to give you the help you need at a price you can easily afford.

What is your web presence like?

Do you know how you compare to your competitors online? I have developed a 4-Step Web Presence Evaluation and Social Media Strategy which is the first step to building a strong web presence.

1. Social Media Assessment: you fill out a questionnaire to identify your goals for social media
2. Web Presence Audit: audit of your current sites
3. Competitive Web and Social Media Analysis: audit of your top three competitors' websites, social media and blogs
4. Customized Social Media Strategy: recommendations to increase your web presence and launch or improve your social media activities to drive traffic to your website

If you need help creating a web presence but don't know how, please call me. Creating and maintaining your online presence can be a time-consuming task but it is increasingly essential for small business owners and entrepreneurs to stay up-to-date with their own social media and that of their competitors.

I can help you stay connected and increase traffic to your website. Take advantage of one of our social media packages to:

• create a social media strategy
• set up your social media profiles in Facebook, Twitter, or LinkedIn
• create a custom Twitter background
• design and create a Facebook Custom Landing Page (see examples) that gives visitors to your Facebook page more information about your business and increase the number of Likes your page receives
• monitor your online reputation so that you are notified immediately of positive or negative comments about you or your brand
• post event notices
• post your tweets on Twitter, updates on Facebook and LinkedIn
• set up your Wordpress blog, publish your blog posts, find relevant images or photos to enhance your posts, and manage comments
• submit your blog to online directories
• customize your LinkedIn profile
• maintain a consistent look of your brand from your website to your blog to your newsletter to your social media channels
• post industry-related topics on Facebook and monitor conversations
• find industry leaders to follow and build your followers
• track keyword-specific topics in both blogs and social media sites